Pureen Kids Toothpaste has no Fluoride, No Sodium Lauryl Sulfate, No Saccharin and Safe for Children. It is also approved by Malaysian Private Dental Practitioners' Association (MPDPA) and certified Halal. Why No Fluoride Excessive fluoride ingestion during early childhood years can damage the tooth-forming cells, leading to a defect in the enamel known as DENTAL FLUOROSIS. Why No Sodium Lauryl Sulfate Mouth ulcer is common in children. Sodium Lauryl Sulfate is a detergent and foam booster found in normal toothpaste. It can cause mouth ulcers, as it dries out the protective mucus lining in the mouth. Why No Saccharin is synthesized from coal tar. Pureen Fluoride Free Kids Toothpaste contains: 5% Xylitol is a natural sweetener. It is found in the fibers of many fruits and vegetables, including berries, corn husks and mushrooms. It does not cause tooth decay. Triple Calcium & Phosphate Calcium and Phosphate ions are essential for the REMINERALIZATION of tooth enamel to protect against tooth decay. They play an important role in the maintenance of strong teeth. Sodium Lauroyl Sarcosinate Sodium Lauroyl Sarcosinate inhibits the growth of bad breath-causing bacteria in human saliva.